The Language Of Persuasion, Advertising, And Advertising

Known as the language of persuasion, advertisements have been speaking to us consumers for as long as anyone can remember. We are constantly being bombarded by big corporations to buy their products and services. No medium is left untouched; television, social media, radio, billboards, and even other people are used as vehicles for messages a given company is trying to reinforce. With the advent of technology, it has become increasingly difficult for companies to stand out to consumers in an impactful fashion. Apple Computer managed to do just that with their ‘Get a Mac’ campaign that launched in 2006; these 62 advertisements used a combination of humor, ethos, pathos, and logos to sell upscale computers to the market at an alarmingly†¦show more content†¦Human judgment is much more easily swayed by negative humor than by positive information, and the ‘Get a Mac’ campaign reinforced that idea perfectly. Apple personified Windows computers as stiff a nd old fashioned. Hodgman played the role marvelously; viewed as a shallow befuddled nerd decked out in drab uncomfortable clothing he managed to represent the vast majority of Windows users in a comical light (Moren). On the other hand, Apple represented Justin Long as a young, friendly, confident individual who wears designer clothes and that thrusts his hands in his jean pockets in a calm and collective fashion (Moren). In each of the advertisements Hodgman is on the left while Long is on the right, and they are featured against a plain white background. This simplistic stylistic choice allowed the audience to focus on the subject at hand, and leave no distractions while delivering the message of a superior computer. The charm of these 30-second commercials comes from Apple’s clever implementation of humor to an otherwise boring topic that is computers. They made the subject of computers interesting to computer fanatics and novices alike. For example, in the advertisement entitled ‘Virus’ Hodgman is seen sniffling into a tissue, he warns Long to stay away from him claiming that he doesn’t want to pass the illness (Nudd). Long says he isn’t worried since heShow MoreRelatedHumor and Persuasion1318 Words   |  6 PagesHumor and Persuasion July 30, 2012 COM 323 Humor and Persuasion Do you think of yourself as funny, humorous or a joker of sorts? Many people feel they have what it takes to bring humor to different situations. Usually humor is used to lighten a mood or attitude and often makes people feel happy. Understanding that humor can play a very important role in speech enhance the awareness of the proper means and tactics in which to use humor. Persuasion often includes various forms of humorRead MoreHumor and Persuasion1517 Words   |  7 PagesCOMM 323 Persuasion amp; Argumentation Professor Megan Trexler February 11, 2013 Humor and Persuasion Humor as it pertains to persuasion is a tactics that is used to get the audience in a good mood, to make them more comfortable, and maybe easier to be persuaded. The use of humor in many aspect of the world has shown to have positive effects, and the use of humor in the art of persuasion would be extremely effective in the presentation. With the addition of humor to the persuasion presentationRead MoreCross-Cultural Communication Essay1173 Words   |  5 PagesIntroduction For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising. 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For example, Hitler united a mass of people by reworkingRead MoreThe Canadian Philosopher Of Communication Theory1533 Words   |  7 PagesThe Canadian philosopher of communicat ion theory, Marshall McLuhan, once said that â€Å"advertising is the greatest art form of the 20th century†. Indeed, we are exposed to numerous advertisements every day. They come at us in many different forms and ways through TV screens, billboards, magazines, web pages, door-to-door sales, and even radio. Advertisements are not fundamentally bad, but a lot of them use manipulative tactic and tricks which influence us in ways we do not even realize. Even thoughRead MoreEssay on What Is Really Behind Advertisement1259 Words   |  6 PagesMany people are in the debate whether companies use persuasion or manipulation in their advertisements to get people to buy a certain product. In the Innocent ones advertisement the â€Å"Stop the Abuse† organization shows a picture of a sad, abused little boy. The advertisement only shows half of his face, but the color in his face has been lightened so it has a gray tint. To the right, where the other half of his face should be, t here is a stop sign. The stop sign is bright red, and below the stop signRead MoreCritique on Advertising in Our Society1034 Words   |  5 PagesCritique On Advertising In Our Society A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words) The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impactRead MoreAmerican Rock N Roll Essay1578 Words   |  7 Pagesmodern consumerism with advertising. How has modern consumerism advertising affected our lives? Modern consumerism affects our everyday lives on a social, economic and cultural level and is a result of powerful historical changes from the invention of crucial methods of communication such as the telephone and television to the development of department stores, mass-production and advertising. The main way we receive the effects is through advertisement. Many believed that advertising was simply just forRead MoreAristotle, The Greatest Thinkers Of All Times Essay1197 Words   |  5 Pagesconfronted by persuasion every day in life. It might take in various situations and places and categorized into three sections which are, the appeal of emotion, the appeal to reason and the appeal to one’s character. Aristotle calls them Ethos, in which is used to describe the ideas and beliefs that characterize the community, Logos in which using logical arguments, scientific method and proof to persuade and Pathos, is a purpose of presentation, advertising and pity for persuasion. Furt hermore,Read MoreAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should

Racism and Slavery in Oronooko - 1158 Words

Even works of literature that intend to have a good message can be interpreted and read the wrong way. The novella, Oroonoko written by Aphra Behn, is a great example of this. Oroonoko is the story of the Royal Slave. It is written in the perspective of a white colonial woman in the eighteenth century. I found the novella to have a lot of subtle racial undertones despite the fact that during that time it was seen as an anti-slavery novel.(1) There have been debates on whether this novella is pro-slavery or anti-slavery? While reading, I decided that it was neither, but more so a novella from a revolutionist point of view. One of the first things that sticks out is the way in which she described Oroonoko physically. Behn stated that his†¦show more content†¦He states â€Å"Have they vanquished us nobly in fight? Have they won us in honorable battle? And are we by the chance of war become their slaves? This would not anger a noble heart; this would not animate a soldierâ⠂¬â„¢s soul.†(6) So essentially he believes that slaves are good and they help with work â€Å"around the house†, but the only way to get slaves is through war. One could argue that he was against slavery because later after he is captured upon a ship, he makes this long speech about freedom and wanting all the other slaves to be free. Oroonoko only makes this speech after he finds out that Imoinda is expecting a child and his appeal for freedom is denied. I am inferring that Oroonoko may not actually give two shits about the slaves, but is more so concerned for the safety of his family and he simply uses the slaves to get his family to â€Å"safety†. The Author seems to have found herself in Oroonoko. She most likely, inherently believed that slaves were only rightfully owned if they are received through a war victory. I also got the vibe that Behn has romanticized slavery. Instead of showing slavery for the cruelty it truly contains, she plays it up in this sort of ecstatic affair between a prince, prince’s grandfather and a beautiful woman. One instance of romanticized slavery is when Caesar and Clemene first realize who they are, and they have a sort of reunion party at the House of Slaves. Behn writes that there is loud â€Å"barbaric† music and a delicious

Egypt and Mesopotamia Comparative Essay free essay sample

Mesopotamia and Egypt were two of the very first civilizations dating back to 3500 BCE. Their cultures were very similar, but were very different. In what ways were their cultures similar and different? Mesopotamia is similar to Egypt in that both were based around a river system and they both created their own form of writing. These two civilizations are very similar, but they are also different in that their structures are used for different purposes and Mesopotamians invented more important things. Mesopotamia and Egypt are both similar because of their civilizations being located on a river system. The Egyptians had the Nile River and its delta that led in to the Mediterranean Sea. The Sumerians had the Tigris and Euphrates rivers that led into the Persian Gulf. Both of these rivers flooded, depositing silt onto the ground that would fertilize the soil. This would allow for agriculture and for huge populations to settle and grow in these regions. We will write a custom essay sample on Egypt and Mesopotamia Comparative Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Nile River flooded annually and the Tigris and Euphrates flooded randomly which could lead to a good or bad crop season. For ancient civilizations to exist, they needed to be located along rivers because they were a source of fresh water that is necessary for life. It also gives the settlement a good form of transportation up and down the river. Also, the water is used for farm animals to drink. Mesopotamia and Egypt are both similar because they both have their own form of writing. The Sumerian form of writing was called cuneiform and consisted of pictures that represented letters. It was written on clay tablets with a tool called a stylus. Hieroglyphics (sacred inscriptions) were pictures that represented letters and words or sounds. It was written on papyrus using inks and pens, made out of plants that contained ink inside of them. Both of these forms of writing were used to keep records, document different buildings and structures. In the Mesopotamian and Egyptian civilizations, scribes were the main ones who knew how to read and write. These are the two earliest forms of writing and they were invented by their own civilizations for nearly the same reasons. Due to the purposes of their structures, Mesopotamia and Egypt developed differences in their structures for mainly religious  purposes. Egypt had triangular structures called pyramids in which they had one purpose for. It was a burial to guard their dead kings’ body after death. Their pyramids were also made of limestone and that is why they are still there today. The Mesopotamians’ ziggurats were used as temples for their kings to connect with their gods. They were made of sun-dried mud, that when hardened created a hard mud-brick. Unlike the Egyptians pyramids that had passageways in them, the ziggurats were solid on the inside with a temple on the top of it. These two structures are different because they were used for entirely different reasons. The Egyptians used it as burial sites and the Mesopotamians used them as temples. Due to the difference in inventions, Mesopotamia and Egypt developed differences in that Mesopotamians invented more important thongs then the Egyptians. Mesopotamians invented many things that had to do with science and technology. The first invention is the wheel, which they used for making pottery. They also invented math that included many things we still use today such as time (degrees, minutes, and seconds), addition, subtraction and fractions. They also had formulas for determining shapes. Lastly they had advancements in astronomy, medicine, and iron metal. Some of the Egyptians inventions were: medicine, which they got from the Mesopotamians, shipbuilding for traveling the Nile, math and geometry just like the Sumerians, they used for keep transactions and building structures. Other things the Egyptians invented were makeup and toothpaste. They invented toothpaste because of all the sand in their food and it rotted their teeth. Sumerian inventions had a much bigger impact on our world today then Egyptian inventions. Both civilizations inventions are important, but the Sumerians’ are more important.

Fulfilment of Goals of the Organisation â€Myassignmenthelp.Com

Question: Explain On Fulfilment Of Goals Of The Organisation? Answer: Introduction: The measurement of the performance of the company is of an utmost importance since the business survives for the purposes of earning profits and also for these satisfaction of the customers (HBR, 2017). The following are the ways through which the performance of the company can be measured: In respect of financial metrics, profit, cost, LOB revenue vs the target, cost of goods sold, days sales outstanding, sales by region, LOB vs budget are used In terms of the customer metrics, customer lifetime values, customer acquisition cost, customer satisfaction and retention, net promoter score and the number of the customers are used (Info entrepreneurs, 2017). In the terms of the process metrics, the customer support tickets, % of the product defects, LOB efficiency measures are used. In terms of the people metrics, employee turnover rate, % of response to the open positions along with the employee satisfaction are used (Clear point strategy, 2017). Findings: Air New Zealand: The company undertaken for review in the Air New Zealand Company. The remuneration of the directors is paid in the form of the fees to the directors. The additional amount of the fees is paid to the chairman and also to the deputy chairman. Also, the work has been carried out by the individual directors on the various board committees in order to reflect the additional responsibilities by these directors. The total amount of the fees that is paid to the directors is subject to the approval of the shareholders. The company makes reasonable travel arrangements for the directors and the other costs that are associated with the business of the company. The amount that is paid to the directors is bifurcated under the following heads: Directors fees Commitment fees Total fees which is the total of the directors fess and commitment fees Value of travel entitlement In order to attract and also retain the talented individuals, the performance and the reward of the strategy is aligned with the recruitment policy of the company. This is done in order to source the talented people and also for the development of the future leaders and also provide the succession pipelines into the main roles of the directors. The main aim of this strategy is to attract the individuals that perform well. Also, it helps in attracting and also, in providing the opportunities that are rich in nature and rich developmental opportunities and also, recognise the achievement through the way of targeted performance and also, the reward initiatives. The remuneration strategy of the company is pinned in by the pay for the performance philosophy and the same are fixed as per the positions fixed remunerations for the competent performance which is below the market median for all of the individual employment agreements which includes the Chief Executive Officer and also uses the annual incentives of the performance for the creation of the opportunities for each and everyone in the competitive market. Also, there are annual increments in the level of the remuneration that is paid in the case of the employees. Also, in the case wherein the employee performance good, the total amount of the remuneration which is in excess of the market is paid off. The strategy of the remuneration has been designed in order to provide the remuneration which is based on the performance as against the agreed stretch targets which aligns the actions with the interest of the shareholders and also, balances the competitiveness with affordability. The packages of the CEO and the executives comprises of the following: Fixed based salary The incentive based on an annual performance Long term incentive The people remuneration and the diversity commit of the company keeps itself abreast with all of the revenant market information and also, the best practices. They further obtain the advice from the external advisors as and when necessary. The levels of the remuneration are reviewed each year in order to assess the competitiveness in the market and also, is aligned with the strategies and the performance priorities. The people remuneration and the diversity committee approved the company PWC as the firm which would provide the remuneration benchmark for the CEO and also for the other executives for the year 2016. PWC benchmarked the selection of the various executive positions as against the country of New Zealand and the Australian peer compiled from the database of the PWC. The peer group comprises of the 12 New Zealand and 11 organisations of the country of Australia. The further investigation of the Air New Zealand indicated the various remuneration bands that remain in line with the pay levels of the market. There is a fixed remuneration policy of the company as per which the remuneration at the rate of 90% of the market median for the executives is set in that is fully competent in their roles. The annual performance incentives are delivered through the short term incentive schemes. The various measures that are used in the determination of the quantum of the short term incentives are set in on an annual basis. There are targets that relate both with the financial performance of the company and also with the individual targets. For the CEO, the short term incentive is based at 60% of the financial performance of the company and then 40% of the individual performance set as against the specific targets. For the remaining employees, the weight is 50% of the financial performance of the company and 50% for the performance of the individual. The participation is in the plan by the annual invitation which is at the discretion of the company. The companys components is at the beginning of each one of the financial year wherein the board confirms the financial target of the company for the payments of the various incentives which is much below the incentives of the payments which is mainly set at 10% above the amount of the earnings before taxation. The same is achieved by the company over the period of 5 years. The company must go on to achieve more than 50% of the financial target before the companys component has been paid out. The maximum component of the company is 200% which is achieved when the company reaches the target of 150% of the financial target. The following are the main factors that assess the individual performance for the stated year: Financial performance within the specific responsibilities of the executives Business performance Strategic development and delivery People, culture and the performance of the leadership The payments in respect of each one of the individual components have been made as per the overall performance rating which takes into account the performance of each one of the employee which is across the individual measures and demonstrates the leadership behaviours of the company. Performance Rating Individual STI Percentage Unsatisfactory 0% Developing 60% Achieving 100% High 130% Outstanding 200% The long term incentives of the company have been designed for the purposes of aligning the interest of the CEO along with the executives and also in in with the shareholding and this is done for the purposes of incentivising the various participants in the plan that enhances the value of the long term shareholding. During the stated year, the plan is available to the various executives which included the long term incentive performance rights plans. The participation in any year is done by an annual invitation which is at the discretion of the board. There are mainly two components of long term incentive plan: Performance Rights Mandatory Shareholding The remuneration of the CEO over the year is fixed at $1470, 000 whereas during the financial year 2015, the same was $1400, 000. The annual performance value of the short term incentive scheme was set at 55% of the fixed remuneration in case all of the performance targets are achieved. In case, the performance rating is not satisfactory, then no short term incentive would be payable. Up to the amount of 110% of the fixed remuneration is payable for the outstanding performance. The CEO earned a total of the short term payment of the value of $1617, 000 whereas during the year 2015, the amount paid was $1540, 000. This is the payment which is made during the year 2017. In terms of the long term incentive, the CEO has an access to the long term incentive schemes. The companys long term incentive performance rights plan were outlined and the company had the restricted share rights. The CEO is the member of the companys group superannuation scheme (Annual report, 2016). Qantas annual report: The company is committed towards having an outcome of the remuneration which is aligned with the performance and also the creation of the value of the shareholder. The annual incentives were not paid to the CEO in the years 2011, 2012 and during the year 2013-14. Partial awards were paid tin the 2 years during 2010-11 and 2012-13. Also, the target was paid during the year 2014-15. The long term incentive plan were vested and did not vest at all in the 4 previous years. The company continued to improve its customer experience and exceeded the transformation program of the company. The company further delivered the recorded financial result and also returned an amount of $ 1 billion to the shareholders. All of the employees were proud of their contribution to these results. During the year 2015-16, the remuneration outcomes for the CEO and also of the executive management would align with the performance of the Qantas and the creation of the value of the shareholders. An annual incenti ve was paid to the CEO and the executive management is based on their contribution to the achievement of the 2015-16. The short term incentive plans scorecard of the financial and the non-financial performance targets are also in place. The board also reviewed the performance of the CEO and also of the executive management and also concluded their actions which helps in achieving the targets. The management achieved an amount of $357 million growth of the revenue of the passenger that helps in the utilisation of the group aircraft. This contributed the growth of the non-cyclical earnings which was delivered through the delivery of the loyalty of the companys diversification strategy and also delivered the strong improvement from the Jetsar group of the airlines in Asia which was reported as entailing a healthy amount of the combined profit. The management too achieved the different objectives of the financial framework of the group. The optimal structure of the capital with an inves tment grade credit ratings was also restored by the Moods Investor Services and the standard and Pros. There was an achievement of the return on the amount of the capital that has been invested at the rate of 23%. During the years 2014 to 2016, the long term investment plans includes a fixed number of the rights that were awarded to the CEO and also to the executive management during the year 2013. Based on the total return on the shareholders wealth which extends over the period of the 3 years, the rights were converted into the shares of the Qantas. The outcomes of the remuneration is detailed in the table that follows: The variable outcome of the company includes an award during the year 2015-16, the short term incentive plan which consist of the cash bonus of an amount of $1632, 000 which is worth shares with the period of 2 year period of restriction. The long term incentive plan is also awarded to the CEO vested and this converted the same into 2,151, 000 shares. In the beginning of the long term incentive plan, the number of the shares that were valued at $2904, 000. There was a 109% increase in the price of the shares and the value of these shares were appreciated at an amount of $3,162, 000. These were the outcomes that were aligned with the performance of the company and also of the CEO and was also aligned with the long term performance of the company. The table that follows shows a linkage between the pay and the performance of the company: Particulars (Amounts in $ in thousands) CEO Remuneration Outcomes 2016 2016 Target pay % at target Base Pay (cash) 2,106.00 2,000.00 2,125.00 NA STIP cash bonus 3,264.00 1,904.00 1,700.00 192.00 STIP restricted shares 1,632.00 952.00 850.00 192.00 LTIP vesting 2,904.00 2,353.00 1,700.00 171.00 Other -108.00 112.00 - NA Total excluding share price growth 9,798.00 7,321.00 6,375.00 154.00 LTIP share price growth 3,162.00 4,563.00 Total including share price growth 12,960.00 11,884.00 There is a link between the pay of the CEO and the performance of the company and this is done through the way of measuring the performance of both the annual incentive and also which has the long term incentive. In this company, the annual incentives are paid in years as and when the board review the same. The business and the executives have also performed very well. The long term incentives only vest where the financial performance of the company is strong and is also challenging wherein the performance measures for the 3 years are met successfully. The management has an approach towards the hedging of the fuel and this also restructured the hedged positions. This company along with these initiatives and active hedging positions led to a reduction of $664 million reduction in the expense of the fuel. The approach of the fuel hedging continued and also helped in providing a greater amount of the participation in the falling prices of the fuel when compared with its competitors. There is a contributed investment of the customer. This further delivered the advocacy of the record customers or of the net promoter scores. This led to the growth in the earnings in the core domestic business of the airline and this helped in achieving the year of margin expansion when kept as against the domestic competitors in both the premium and the low cost customer segments. The CEOs were paid an award of $3264, 000 along with the deferred shares of an amount of $1632, 000. This was accompanied by the 2 year restriction. The vesting of these rights were also subject to the performance of the company when compared with the other companies included in the ASX 100 and the Global listed airlines. The share price of the company grew from an amount of $ 1.35 to $2.82 which indicates a good performance for the company over the period of the performance period of 2014-2016 (Annual report, 2016). Virgin Australia: The group makes sure that the executive remunerations as competitive and set as against the peer group. There is a mix of remuneration between the fixed and the variable components which is aligned with the strategy of the group, the business imperatives and also of the regulatory requirements. The non-executive directors are also remunerated by the way of the fees and does not participate in the schemes that have been designed for the purposes of paying compensations to the executives. There is a prohibition set as against the use of the margin loans and also of the hedging arrangements. There is a prohibition of the short term trading and the hedging economic exposure to the unvested options that are issued as per the employees option plans. The directors are also prohibited from the obtaining of the margin loans as against the securities of the companies the security for the loans. There is a contributed growth along with the development and the success of the company which demand s the executive remuneration to be a part of the strategy of the businesses its values and also of the achievement of the driven cultures. For the purposes of achieving the objectives that are long term in nature along with the value of the shareholders, there is an utilisation of the approach of the balance s scorecard that establishes and measures the various objectives of the performance and this determines the outcomes of the remuneration for the CEO and the senior executives. During the year 2015, the company was named 6th as the most respected company in the country of Australia and the company won the Skytrax World Airline award for the best airline staff service in the region of the Australian Pacific for the 5th consecutive year and the company was also named as the most attractive employer of the country of Australia at the Randstad awards. The short term incentive of the company included the progress in executing the virgin vision of the company and this further achieved the significant improvement when it comes to the financial performance of the company. This reflects the positive trajectory of the company. When it comes to considering the substantial achievement of the company, the board has agreed that the short term incentive payment would be based on the fact of the achievement of the corporate scorecard and also on the metrics of the individual performance and this is considered to be most appropriate. The long term incentive, the CEO has been issued the cash settled performance plan during the year 2015 financial year. The hurdle of these performances for the grant was made to the CEO which is an equal split of 50% of the ROIC. This is in addition to the 50% of the corporate measures. The ROIC has an outperforming potential which is linked with the ROIC and has the maximum of 2.5 times of the fixed amount of th e remuneration for the ROIC measures only. There have been many oof the performance measures that includes specific targets related with the growth of the corporate and the target of the revenue of the government along with the performance of Tigerair Australia. The senior executives were also issued the cash settled performance plan during the year of 2015 which is based on one single measure of the ROIC. The outperformance of the ROIC is somewhat based on the linear scale which has the maximum of 1.5 times of the fixed amount of the remuneration. The long term incentive includes the CEO which has one senior executive option plan. The senior executives has one SEOP and this has achieved a negative outcome as against the TSR which was set for the company. In the terms of equity and the deferred cash tables, the cash settled performance plan compensation were granted during the year 2016 and there were many of the previous plans under this cash settled performance plan which were gra nted during the year 2016 and also, the previous on the foot cash grants. During the stated period, an amount of $153, 000 as against $0 during the year 2015 were awarded as compensation. During the period, ach one of the individual were considered to be a key management personnel. Also, nil awards were forfeited during the year and no additional compensation has been awarded since the end of the year. In terms of the short term incentive plan, all of the performance rights referred to the performance rights over the ordinary shares of the company which were exercisable on a one for one basis and also provided at no cost to the recipients. All of the non-executive directors were not given the right to participate in these short term plans. During the year. About 604, 106 and during the year 2015, 1, 243, 845 performance rights got vested and about 604, 106 during the year 2016 ad 1,312, 121 during the year 2015 shares were issued on the exercise of the performance rights that were granted for the remuneration. Nil performance rights for the both of the years were forfeited during the financial year and no performance rights have been granted to the employees till the end of the financial year (Annual report, 2016). Conclusion: Each and every company has its own set of the performance measures and these performance measures are used for the purposes of assessing the performance of each one of the individual. Also, when it comes to the media, there is as such no discussion on the different metrics that have been used but these metrics are very well stated in the companys annual report and also, so, the shareholders are very well informed about the same. Recommendations: The companies must include the following in its remuneration policy structure: Fixed pay Annual remuneration Long term awards Minimum remuneration to the directors. This would include the stock options, policy review The rewards included for the employees of the company must be long term in nature and also, more stock options must be granted. References: ClearPoint Strategy. (2017).18 Key Performance Indicator Examples Defined. [online] Available at: https://www.clearpointstrategy.com/18-key-performance-indicators/ [Accessed 12 May 2017]. Harvard Business Review. (2017).The Best Way to Measure Company Performance. [online] Available at: https://hbr.org/2010/03/the-best-way-to-measure-compan [Accessed 12 May 2017]. Infoentrepreneurs.org. (2017).Measure performance and set targets. [online] Available at: https://www.infoentrepreneurs.org/en/guides/measure-performance-and-set-targets/ [Accessed 12 May 2017]. p-airnz.com. (2017).Annual report 2016. [online] Available at: https://p-airnz.com/cms/assets/PDFs/financial-results-2016-v2.pdf [Accessed 12 May 2017]. www.qantas.com.au. (2017).Annual report 2016. [online] Available at: https://www.qantas.com.au/infodetail/about/corporateGovernance/2016AnnualReport.pdf [Accessed 12 May 2017]. www.virginaustralia.com. (2017).Annual report 2016. [online] Available at: https://www.virginaustralia.com/cs/groups/internetcontent/@wc/documents/webcontent/~edisp/2016-annual-report.pdf [Accessed 12 May 2017]. www.infosys.com. (2017).www.infosys.com. [online] Available at: https://www.infosys.com/investors/corporate-governance/Documents/nomination-remuneration-policy.pdf [Accessed 13 May 2017].