Designing neew product Essay Example | Topics and Well Written Essays - 2500 words

Designing neew product - Essay Example Organizations are faced with high intensity of competition within the industry and also from new entrants. There is even competition from the outside players as well. Every business has to innovate to stay ahead in the competitive market. No business can afford to offer the same unchanged product. This will lead to a decrease in sale and profits reduced. Hence new product development has become an indispensable strategy for any organization in order to build a competitive advantage and carry out its operations effectively in the market place. Discussion The advancement in information and communication technology, computes etc., is influencing almost all aspects of the business world, from networking to marketing, research and development. Understanding and effectively utilizing the advancements in this technology are vital for any business if they aspire to continuously grow their business and attract new customers and clients. Technology is transforming the core of innovation. With the help of technology, companies can now test new ideas with unimaginable speed and minimum prices. Online resources help a company to test market its product or service after the initial development, to assess or evaluate the viability of the product and make necessary changes according to customer feedback. Technological advancements have helped companies to launch their innovative initiatives within no time and with least amount they have ever imagined. As information technology becomes cheaper and available to public at large, the competition for continuously growing and developing innovative products and services for the customers is becoming a necessity for companies to thrive. This makes continuous use of advancement in information technology very crucial for companies for constant innovation and growth in the market. There are various ways by which market can be segmented such as demographic segmentation, geographic segmentation, psychographic and behavioural segmentation ( Pride, Hughes & Kapoor, 2011, p.343). The present generation of young people are tech-savvy. This generation want quick solutions for everything, starting from their daily requirements, likes and preferences, means of pleasure etc. Customers look for products with multiples features or products and devices which are multi-tasking. Considering the present trend of consumers, two products can be targeted. Wrist watch is a common accessory today, which is not only used as a time tracker but has become a status symbol, owing to the continuous developments in the design and features. People, especially college students and young working professionals also carry with them music players such as iPod and other music devices. These people are music lovers and like to listen to music during their free hours such as travelling and lunch and also sometimes during work. Sometimes it becomes tedious to take iPods or music players everywhere they go. They also forget to carry it sometimes, as it i s not a regular accessory like a wristwatch. Looking at this opportunity the new product which has been planned to develop and launch in the market will be an innovative wrist watch with an embedded music system or music player in it. The music system will be equipped with a wireless Bluetooth. The watch will work as a touch screen for changing songs and folders. Wrist Watch with Music: A Brief Overview The new product whi

Hospers' Meaning and Free Will Essay Example | Topics and Well Written Essays - 1250 words

Hospers' Meaning and Free Will - Essay Example According to Hospers, acting based on free will is conscious yet such event is directed by unseen wires hidden within human unconsciousness at a depth which guides the main course of hatred or desire to do something that may set the person free. By this argument as well, Hospers states that one cannot be held responsible for an action resulting from a decision governed by the unconscious drive no matter how deliberately done in the process. Though a person sees and is aware of what he actually does, there emerges a series of rationalizations in an attempt to explain this while one is absent in the realization that as he acts in conscious effort or free will, it is the unconscious or the inner clockwork that takes control. Similarly, Hospers maintains the proposition that because this is so, it is the act that must be accountable and not the man to answer for his state of being since his conscious approach serves only as a vehicle to deliver the ends brought about by the unconscious motivation. Within the latter, Hospers assumes that the key to its impact relies upon the shared functions of the ‘id’ by which the wants are acknowledged, the ‘superego’ that typically contradicts the ‘id’, and the unconscious ego which through compromise, keeps these two in proper balance. In support of his position, the professor opens the subject by designating freedom in certain contexts where it may come to mind a full comprehension in relation to the nature of an act. He argues that ambiguity exists in claiming that a voluntary act is free. Hospers does not completely abolish the possibility of being inclined to the thought that all voluntary acts are free or conversely, that free acts are voluntary, he clarifies however that this is limited in scope due to subjective human preference which distinguishes acts that are voluntary from those that are not even if both could be initiated by freedom.  

When Socrates meets Confucius Essay Example for Free

When Socrates meets Confucius Essay When Confucius met Socrates It is world-renowned that Confucius and Socrates are the top-ranking philosophers. They are both authorities in their own field of their countries. Nevertheless, there have been some arguments about the conflicts between the Chinese culture and Western thoughts. Speaking of the differences between the Chinese and the west, there must be some reasons for it. Initially, in my book, the conflicts stem from the different history. We all know that European civilization consists of immigration culture, that is to say, Europe is a mixture of people around the world and diverse customs. Wildness is their nature. Another factor I reckon attributing to the differences is the different life styles they lead. For instance, it is plain to see that people in Europe often go traveling or camping with their family, even if they have to loan. Hence, enjoying the present may be their first choice. Chinese, on the contrary, can work diligently first in order to make enough money and enjoy their life. See, here’s the difference. So, what should be our attitudes towards the conflicts? From my perspective, we can learn part of the western culture. Cuz we know that the world is becoming increasingly globalizing, so, we need to prosper our culture to catch up with the western culture. Meanwhile, we ought to spread our culture to the world. Since we have splendid culture, we are obliged to make it known to others. No matter whether it is Confucius or Socrates, what we need to do is to treat them objectively and equally. And that’s my opinions about the topic. Thanks.

E.P Thompsons The making of the English Working Class Essay -- Thomps

E.P Thompson's The making of the English Working Class From looking at The making of the English Working Class it seems quite obvious that E.P Thompson’s main arguments throughout his book are about the notion of ‘class’, in particular the ‘making of the working class’ ; and in order to evaluate his theories we must attempt to look at other historians opinions about his book, and his suggested theories, in order to come to an impartial evaluation. Many historians have their own interpretations when trying to define class, like Bourke who links class to characteristics such as accent, clothing; Marx who states that class was ‘no more or less than an objective social category’; and E.P.Thompson’s definition, that class happens ‘as a result of class conscious experience.’ Therefore it is quite clear that class is a contested concept as there is no exact definition, thus making it more difficult for historians to come to a conclusion with evidence to prove it. The Making of the English Working Class is according to Kaye and McClelland, ‘the obligatory starting point for any contemporary discussion of the history of the working-class formation.’ This gives us the indication that Thompson had not just written another piece on the concepts of class but that his book ‘opened interpretive eyes to a new way of seeing class.’ In his book Thompson’s main purpose was to write adjacent to the grain of economic history by implying that ‘the working class did not rise like the sun at the appointed time. It was present in its own making.’ In this we can see how Thompson seems to envoke the working class experience in a vivid way, which is arguably one of the reasons why his book received such appraise. However his book also received much criticism, as Kaye and McClelland point that his ‘own theory of how class formation is determined remains highly ambiguous.’ This suggests that perhaps Thompson did not go into specific detail on how class was formed and when, which remains a highly debated topic. The fact that Thompson argues ‘thus the working- class presence was, in 1832, the most significant factor in British political life’, is argued by the Marxist historian Anderson, that class was not specifically made in the 1830’s due to its decline, but was perhaps made in the 1880’s. The fact that he insinuates that the English working class was not ‘made’ by the ... ...analysed the ‘master narrative’ in order to come to the conclusion that ‘the terminology of class was not the favoured language of radicals in Thompson’s period and after, rather the construct ‘the people’ predominated and tended towards inclusiveness and harmony between classes.’ From looking at various historians opinions regarding E.P.Thompson’s book The making of the English Working Class, it is quite evident that there are many opposing views about his work that have led to many criticisms as well as many appraisals. The topic of class is highly debatable due to the fact there is no specific definition of it. It is also debateable where it originated from and so we cannot just look at one historian’s interpretation of the subject but we need to look at many in order to come to our own conclusions of the concept of ‘class consciousnesses and ‘class identity’. Thompson has produced an ‘outstanding’ interpretation of his theories on what made the working class and many historians have made valid criticisms that allow us to question some of his main arguments within the book, meaning that the notion of class is still a contested concept for which there is no specific answer.

The Vocabulary Acquisition Of Children Education Essay

A individual ‘s vocabulary is the set of words that they are familiar with. It normally grows and evolves with age and serves as a utile medium for communicating and geting linguistic communication. One ‘s working vocabulary may non be representative of one ‘s entire cognition of a linguistic communication. Vocabulary can be improved by exposure to new linguistic communication information. In mundane conversation we speak of vocabulary in the singular ; we speak of a individual ‘s vocabulary. This is really an simplism. The American Heritage Dictionary defines vocabulary as â€Å" the amount of words used by, understood by, or at the bid of a peculiar individual or group. † Harmonizing to Nation ( I. S. P. Nation 2001 ) , vocabulary acquisition includes three procedures, viz. detecting, retrieval, and originative ( productive ) usage. 1.2 Statement of the job For the first five old ages or so of their childhood, kids are involved in the procedure of geting a significance or unwritten vocabulary -words that they understand when they hear them and that they can utilize in their address. During this period, kids basically do non hold literate vocabularies. Most kids get reading and composing accomplishments upon come ining school. So, for really immature kids, their significances of vocabularies are much larger than their literate vocabularies. Therefore this survey is an effort to look into vocabulary acquisition among kids between one to five old ages old. 1.3 Aims The aim of this survey is: To determine vocabulary acquisition among 1-5 old ages old kids with different background. 1.4 Research inquiries What are the differences between the two kids in term of their vocabulary acquisition? How does the kids ‘s background act upon their English vocabulary acquisition? Does a bilingual kid perform better in their vocabulary acquisition? 2.0 REVIEW OF LITERATURE 2.1 Children Vocabulary Acquisition Broad definition of vocabulary is the cognition of words and word significances. Longman Dictionary of Contemporary English defined vocabulary as all words that person knows or uses. Vocabulary acquisition is lingual accomplishment that is truly of import and complex acquired by kids and grownups. For the first five old ages of kids ‘s lives, they are involved in the procedure of geting a significance or unwritten vocabulary which contain words that they understand when they hear them and they can utilize in their day-to-day address ( Pikulski & A ; Templeton, 2004 ) . From a survey done by MacWhinney ( 1998 ) , it appeared that babies learned to go to to and bring forth linguistic communication with easiness, but to get a linguistic communication is non an easy undertaking ( Phythian-Sence & A ; Wagner, 2007 ) . Before kids can larn to pass on with words, their gestures signal an apprehension of linguistic communication. A kid is said to hold acquired vocabulary when he or she non merely merely link spoken sounds with objects and events in the environment, but besides understand that words mention objects and constructs ( Phythian-Sence & A ; Wagner, 2007 ) . Leung ( 1992 ) in her survey explored vocabulary acquisition in unwritten contexts utilizing a repeated read-aloud with kids in kindergarten and first class. She found that read-aloud influenced kids ‘s acquisition of words for familiar constructs, but did non significantly act upon the acquisition of words stand foring unfamiliar constructs ( Phythian-Sence & A ; Wagner, 2007 ) . In short, we can state that kids get new words with and without direct direction with environment influence their acquisition. 2.2 Parents and Economic Background Parents play an of import function in kids ‘s vocabulary acquisition. Parents help their kids learn about objects and actions through day-to-day conversation. At this point of clip, kids already exposed to a scope of vocabulary. Although research clearly stated that parents influenced the vocabulary acquisition of the kids, there are differences whether this occurs across households that vary in instruction and economic background. Hart and Risley ( 1995 ) in their survey found that, kids from lower income households used vocabulary that deficiency of rich content. In that survey, they besides stressed on the differences in kids ‘s vocabulary size due to socioeconomic position and other hazard factors. The consequence in their survey indicated that, kids who have from parents of professionals had a cumulative vocabulary of about 1,100 words, those from working category households had about 650 words, and those from welfare households had merely over 400 words ( Hart & A ; Risley, 1995 ) . Many research found that kids from low-income environments score more ill on steps of phonemic consciousness and vocabulary during preschool and simple school. Raz and Bryant ( 1990 ) found such a strong association between household income, phonemic consciousness, and reading that they concluded that ascertained differences among SES groups in simple school could be explained by differences in consciousness and sensitiveness to phonemes in preschool as cited by Rush ( 1999 ) . Research by Dickinson and Tabors ( 2001 ) has shown that kids reared in lower-SES conditions develop vocabulary and linguistic communication usage more easy than kids from higher-SES families ( Sinatra, 2008 ) . New research done by Rowe and other research workers suggested that the income and instruction degrees of parents are connected to a babe ‘s accomplishments with gesturing, which in bend can bespeak whether a kid will develop strong linguistic communication abilities. Their fin dings showed that during the first session, the kids from high-income families gestured 24 times, compared to 13 gestures from childs in low-income places. Then both groups were tested for vocabulary, the childs from the high-income households scored 117, compared to 93 in the other group ( 2009 ) . 2.3 Bilingualism and Vocabulary Acquisition There are two major beginnings of informations about optimum conditions for L1 vocabulary development: surveies of the place environments in which kids typically get big vocabularies and surveies of instructional patterns that support vocabulary ( Snow & A ; Kim, 2007 ) . These types of informations are of import in back uping the vocabulary acquisition in first linguistic communication. Hart and Risley ( 1995 ) indicated that the best forecasters of immature kids ‘s vocabulary acquisition in L1 are the measure of address heard. Pearson and Fernandez ( 1994 ) suggested that these same characteristics of anticipation in efficient lexical acquisition to be used in bilingual and monolingual kids. Their findings concerned about the importance of the place linguistic communication environment in bilingual babies ‘ vocabulary development ( Snow & A ; Kim, 2007 ) . Apart from that, vocabulary acquisition is thought as holding two constituents which are larning new constructs and larning new phonological signifiers. So, a L2 scholar who has get many lexical points in L1 has the advantage that he or she needs to larn merely the new signifiers in the L2 while a kid who is monolingual has to get both of the constituents in larning lexical points of L2 ( Snow & A ; Kim, 2007 ) . Bilingualism provides the advantages for kids ‘s vocabulary acquisition. Peal and Lambert ( 1962 ) are one of the earlier research workers to happen out the positive effects of intelligence for bilingualism. They conclude that bilingualism consequences in greater mental flexibleness and abstract thought. They besides suggested that bilingualism is non doing ‘confused believing ‘ but its improved thought ( Steinberg & A ; Sciarini, 2006 ) . Quay ( 1992 ) in his survey showed that a Spanish-English bilingual kid acquired a figure of tantamount words in both linguistic communications and so about ever used the words right by linguistic communication context. His survey reported that the bilingual kid used words for which she knew a interlingual rendition equivalent ( that is, words with tantamount significances in the two linguistic communications ) in the appropriate lingual context as cited in ( Nicoladis & A ; Secco, 2000 ) . As cited in Thordardottir, Weismer and S mith ( 1997 ) , Garcia stated that, larning is to be facilitated under a bilingual status compared to a monolingual status in his research sing Empirical surveies of L2 vocabulary acquisition in minority kids geting English ( 1983 ) . 3.0 METHODOLOGY 3.1 Subjects The topics for this survey were two kids of 5 year-old. We managed to acquire a brace of kids which was a male child and a miss from the same cultural, Malay. These kids were the pupils of Makmal Taman Asuhan ( MTA ) which located following to Sultan Abdul Samad Library of Universiti Putra Malaysia. They were the pupils from the eventide session. Their background inside informations were stated as below:1 ) Muhammad Haqeem bin Erman ( Subject A )He was born on April 2, 2005 at Putrajaya. He lives at Bandar Baru Bangi. His male parent ‘s name is Erman bin Subri and he is Sarawakian. His female parent is Musliyana binti Mansor and she is a Johorian. His male parent works on his ain while his female parent is a science officer at Institut Biosains UPM. He loves watching televison and his favorite nutrient is egg curry. He is the lone kid in his household. Besides that, he speaks 2 linguistic communications, viz. Malay and English at place and even in schoolroom.2 ) Nuradilla Umair a binti Dalha ( Subject B )She was born on April 17, 2005 at Kajang, Selangor. She lives at Balakong. Her male parent is Dalha bin Abdul Halim while her female parent is Yammah binti Ahmad Ramlan. Her male parent works a clerk at Pejabat Pendaftar UPM. Her female parent is a full-time homemaker. Umaira has three siblings and she is the lone girl in the household. She is rather chatty among her friends. She merely speaks one linguistic communication which is Malay whether at place or in the schoolroom. 3.2 Instruments In order to obtain the informations, we have used slide show presentation which consisted of 40 images. We selected simple images to be presented to the kids so it would non be so hard for them to think. The images are runing from household members, animate beings, nutrient, fruits, transit, stationary and so on. Other than that, we besides used narrative book which contained images in it. Our purpose of utilizing the narrative book was non to inquire them to read the narrative, but we wanted to detect how they used the images in it to state a narrative. 3.3 Data aggregation processs Permission for carry oning this survey was obtained from Jabatan Pembangunan Masyarakat dan Perkembangan Keluarga ( JPMPK ) of Human Ecology Faculty by make fulling in the application signifier. In a hebdomad clip, we managed to acquire the permission from the section and an assignment was set up with the instructor at Makmal Taman Asuhan to happen a suited day of the month to carry on the survey. We did reference to her that we merely need to detect 2 kids in the schoolroom for our survey. As our agencies of roll uping informations was through observation, we used digital camera to enter the activity that we did with the kids. The first thing that we did with them was to compose their names on a piece of paper. Then, we put them together to watch a slide show presentation which has been prepared by us. During this session, both of them were asked to state us what image was shown in the slide show. Following, we used the object available in their schoolroom and asked them the name of the objects. Both old Sessionss were done at the same time for the kids where they need to response to the inquiries on the same clip. After that, we continued with the narrative books. In this session, we asked them to state what image was contained in at that place and make a narrative based on the images that they have seen. In the last session, they were asked to sing any vocal that they knew. 3.4 Data analysis We transcribed the recorded observation into text. We did non transcribe every individual word that the both kids said, but we merely focused on the of import portion. Then, we organized the information into classs which based on the Sessionss that we had with them. There were chiefly 4 classs ; composing ain name, figure of English vocabularies, stating a narrative based on images in the narrative book and numeration Numberss. We analyze the information by utilizing Microsoft Office Excel 2007 and besides we did descriptive analysis. 4.0 RESULT Writing ain name Capable Description A Can compose his ain name with the aid from the interviewer. He seemed to cognize the letters that stood for his name Bacillus Can non compose her ain name yet and did non look to cognize the letters ; merely scribbled on the paper given to her Number of English Vocabularies Stating a Story based on Pictures in the Story Book Capable Description A Focus entirely on depicting the images, non seeking to lucubrate or state a narrative based on the images Bacillus Describe the images every bit good as state a narrative based on the images provided in the narrative book Counting Numbers Capable Numbers A â€Å" One, two, three, four, five, six, seven, eight, nine, 10s † Bacillus â€Å" Satu, dua, tiga, empat, Lima, enam, lapan†¦ . † 5.0 FINDINGS AND DISCUSSION 5.1 Effect of Bilingualism The consequence showed that Subject A had more English vocabularies compared to Subject B. Tracing back to Subject A ‘s background, he is a bilingual kid where he was brought up in 2 linguistic communications environment. He spoke both Malay and English linguistic communication at place and in the schoolroom. This state of affairs would do him had more exposure to English linguistic communication compared to Subject B. In the other manus, Subject B merely spoke Malay whether at place or in the schoolroom. She could be said as non holding adequate exposure to English linguistic communication. This state of affairs made her non competent in that linguistic communication. However, both topics knew about all the objects shown in the slide show presentation, the lone difference laid in the linguistic communication that they used to call the objects ; whether it was Malay or English. 5.2 Family background Based on the consequence, household background did influence kids ‘s vocabulary acquisition. Subject A ‘s parents have higher educational background compared to subject B ‘s parents as topic A ‘s parents are both diploma undergraduates, his female parent working as science officer at Institute Biosains UPM while his male parent working on his ain. On the other manus, capable B ‘s male parent is working as a clerk at Pejabat Pendaftar UPM and her female parent is a fulltime homemaker. This showed that parents ‘ educational background has influenced the kid ‘s vocabulary acquisition as topic A ‘s parents have the advantages in assisting him to get vocabulary in both linguistic communications. Their educational background has given subject A ‘s more chance to larn two linguistic communications at the immature age. Subject A was exposed to these linguistic communications, Malay and English, so that he can utilize both linguistic commu nications in geting his vocabulary. Subject B ‘s parents educational background is a small spot lower compared to Subject A ‘s parents and they are utilizing merely Malay Language at place, so she did non hold much chance to larn English at place. That ‘s why capable A utilizing Malay Language more when she responded to our inquiries. She had limited vocabulary in English compared to Subject B who was bilingual and had acquired vocabulary in English and Malay Language. Another ground that made topic A has more English vocabulary compared to subject B because topic A is the lone kid in his household, so all the attending will be focused merely on him. He besides socialized with grownups at his place so that he had more vocabulary while capable B ‘s had 3 siblings in her household and she was the lone girl. Capable B did non acquire much attending like topic A because there are another kids in her household. 6.0 Decision Based on the findings and treatment before, it shows that kids ‘s English vocabulary acquisition is influenced by their background. The parents ‘ instruction degree does play a function in finding their kids ‘s vocabulary acquisition. The parents may supply the exposure to their childs so that they can enrich their vocabulary. Other than that, bilingualism besides contributes to vocabulary acquisition in kids. Childs who are bilinguals seem to hold large vocabulary size and this appears as an advantage to them compare to the other kids who are monolinguals. Mentions: Dotinga, R. ( 2009, February 12 ) . Baby Gestures Linked to Vocabulary Development. U.S.News & A ; World Report. Goh, H. S. & A ; Fatimah Hashim. ( 2006 ) . Use of L1 in L2 Reading Comprehension Among Tertiary ESL Learners, 18, 1. Hart, B. , & A ; Risley, T. ( 1995 ) . Meaningful Differences in the Everyday Experiences of Young American Children. Baltimore: Rupert brookes. Nicoladis, E. , & A ; Secco, Giovanni ( 2000 ) . The function of a kid ‘s productive vocabulary in the linguistic communication pick of a bilingual household. First Language, 20, 3-28. Phythian-Sence, C. , & A ; Wagner, R. K. ( 2007 ) . Vocabulary Acquisition: A Primer. In Wagner, R. K. , Muse, A. E. , & A ; Tannenbaum, K. R. , Vocabulary Acquisition: Deductions for Reading Comprehension ( pp. 1-11 ) . New York, London: The Guilford Press. Pikulski, J. J. , & A ; Templeton, S ( 2004 ) . Teaching and Developing Vocabulary: Cardinal to Long-run Reading Success. Current Research in reading / linguistic communication humanistic disciplines, 1-12. Retrieved from Houghton Mifflin. Rush, K. L. ( 1999 ) . Caregiver-Child Interactions and Early Literacy Development of Preschool Children From Low-Income Environments. Subjects in Early Childhood Special Education, 19 ( 3 ) , 3-14. Department of the interior: 10.1177/027112149901900101 Sinatra, R. ( 2008 ) . ‘Creating a civilization of vocabulary acquisition for kids populating in poorness ‘ . Journal of Children and Poverty, 14 ( 2 ) , 173-192. Department of the interior: 10.1080/10796120802336001 Snow, C. E. , & A ; Kim, Y.-S. ( 2007 ) . Large Problems Spaces: The Challenge of Vocabulary for English Language Learners. In Wagner, R. K. , Muse, A. E. , & A ; Tannenbaum, K. R. , Vocabulary Acquisition: Deductions for Reading Comprehension ( pp. 123-136 ) . New York, London: The Guilford Press. Steinberg, D. D. & A ; Sciarini, N. V ( 2006 ) . Bilingualism, Intelligence, Transfer, and Learning Strategies. Second ( Ed. ) , An Introduction to Psycholinguistics ( pp. 160-173 ) . Great Britain: Pearson Education Limited. Thordardottir, E. T. , Weismer, S. E. , & A ; Smith, M. E. ( 1997 ) . Vocabulary acquisition in bilingual and monolingual clinical intercession. Child Language Teaching and Therapy, 13 ( 3 ) , 215-225. Department of the interior: 10.1177/026565909701300301

I Am Familiar With American History - 1475 Words

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The Language Of Persuasion, Advertising, And Advertising

Known as the language of persuasion, advertisements have been speaking to us consumers for as long as anyone can remember. We are constantly being bombarded by big corporations to buy their products and services. No medium is left untouched; television, social media, radio, billboards, and even other people are used as vehicles for messages a given company is trying to reinforce. With the advent of technology, it has become increasingly difficult for companies to stand out to consumers in an impactful fashion. Apple Computer managed to do just that with their ‘Get a Mac’ campaign that launched in 2006; these 62 advertisements used a combination of humor, ethos, pathos, and logos to sell upscale computers to the market at an alarmingly†¦show more content†¦Human judgment is much more easily swayed by negative humor than by positive information, and the ‘Get a Mac’ campaign reinforced that idea perfectly. Apple personified Windows computers as stiff a nd old fashioned. Hodgman played the role marvelously; viewed as a shallow befuddled nerd decked out in drab uncomfortable clothing he managed to represent the vast majority of Windows users in a comical light (Moren). On the other hand, Apple represented Justin Long as a young, friendly, confident individual who wears designer clothes and that thrusts his hands in his jean pockets in a calm and collective fashion (Moren). In each of the advertisements Hodgman is on the left while Long is on the right, and they are featured against a plain white background. This simplistic stylistic choice allowed the audience to focus on the subject at hand, and leave no distractions while delivering the message of a superior computer. The charm of these 30-second commercials comes from Apple’s clever implementation of humor to an otherwise boring topic that is computers. They made the subject of computers interesting to computer fanatics and novices alike. For example, in the advertisement entitled ‘Virus’ Hodgman is seen sniffling into a tissue, he warns Long to stay away from him claiming that he doesn’t want to pass the illness (Nudd). Long says he isn’t worried since heShow MoreRelatedHumor and Persuasion1318 Words   |  6 PagesHumor and Persuasion July 30, 2012 COM 323 Humor and Persuasion Do you think of yourself as funny, humorous or a joker of sorts? Many people feel they have what it takes to bring humor to different situations. Usually humor is used to lighten a mood or attitude and often makes people feel happy. Understanding that humor can play a very important role in speech enhance the awareness of the proper means and tactics in which to use humor. 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